Covid-19 pandemic outbreak has impacted the fate of many businesses in 2020. However, telecom industry has stood strong in these times, and has allowed people to stay in touch via technology. It does deserve special credit for mitigating the impact by allowing companies to operate via work-from-home model. Despite all the work, telecom industry is still experiencing a trend of reduced revenues, which can be attributed to the excess use of OTT platforms like Skype, Whatsapp, and more recently ‘Zoom’ calling. To counter these OTT platforms, there is an exigent need for convergent charging and more flexible monetization solutions.

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